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Magazine article featuring Willemijn Peeters of Searious Business discussing preventing plastic soup

PODCAST

Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.

Emma Samson Emma Samson

Buddie Pack Chronicles 4.3 - Forging the future of reuse

Chapter 3 of the Buddie Pack Chronicles follows the adventure of WP4 on it's journey through the Reuse Kingdom....
In a quiet corner of the Reuse Kingdom lies the Lab of Many Models, where the WP4 Guard works to craft the ideal elixirs—refined business models for each Buddie Pack packaging. Their goal: to secure viable revenue streams and assess cost structures for all involved in the value chain.
Within this bustling lab, scrolls are unrolled and prototypes tested, each element fine-tuned to ensure every reusable packaging solution is economically sound and ready to thrive in the market.

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Emma Samson Emma Samson

Buddie Pack Chronicles 4.2 - A treasure hunt for reuse

Yet more challenges await our intrepid adventurers in magical realm of reusable packaging! How would these packages journey from owner to user and back again without enduring any damage? How could we ensure the cycle continues again and again? And what of their epic end-of-life finale—would they gracefully re-enter the recycling cycle for a brand-new adventure?The path was filled with challenges, from linking the key players in the chain to unlocking the secrets of reverse logistics. But fear not, dear reader! Our heroes have uncovered new clues, revealing how reuse can be profitable, scalable, and seamless. Join us as we follow the next steps in the journey, piecing together the ultimate treasure map for a circular packaging system.

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Emma Samson Emma Samson

RePLHA Consortium Expands to Advance Reusables for White Goods

Eindhoven, March 2025 — The RePLHA consortium, facilitated by Searious Business, is at the forefront of creating an environmentally sustainable and economically efficient reuse system for transport packaging in the large household appliances (LHA) sector. With the EU’s Packaging and Packaging Waste Regulation (PPWR) mandating 40% reusable transport packaging for EU shipments and 100% for packaging within the same member state or company sites, the consortium aims to deliver reusable transport solutions for white goods by 2030. RePLHA is the acronym for Reusable Transport Packaging for Large Household Appliances.

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Monthly recap

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