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Explores innovative strategies that companies, and even entire countries, can use to transition to circular plastic use, turning environmental responsibility into economic opportunity. Each episode delves into practical solutions for reducing reliance on virgin single-use plastics, implementing effective recycling, and developing reusable packaging systems.
Willemijn Peeters: "Refill requires behavioural change and a solid plan"
Refill is more than a trend—it demands system change and smart strategy, says Willemijn Peeters of Searious Business. From logistics to consumer behaviour, reuse must be treated like a full product launch. When done right, it delivers sustainability, customer loyalty, and a smarter business case. Europe must now act seriously.
5 Ways Brands Can Be Supportive Parents
Just like kids often need rewards to clean their rooms, consumers can be nudged into more sustainable choices with the right framework — without the guilt trip.
Brands often focus on making sustainability easy, practical and affordable (and brown, for some reason). But what about making it irresistible? Some consumers need more than facts — they need a little gentle parenting.
Monthly recap
Stay up to date with our projects and other developments in the circular economy