Chapter 3 of the Buddie Pack Chronicles follows the adventure of WP4 on it's journey through the Reuse Kingdom....
In a quiet corner of the Reuse Kingdom lies the Lab of Many Models, where the WP4 Guard works to craft the ideal elixirs—refined business models for each Buddie Pack packaging. Their goal: to secure viable revenue streams and assess cost structures for all involved in the value chain.
Within this bustling lab, scrolls are unrolled and prototypes tested, each element fine-tuned to ensure every reusable packaging solution is economically sound and ready to thrive in the market.

How do we make EPR truly transformative?
At UNOC3, we hosted a full room of global change makers exploring that exact question. From World Bank to WWF, Indonesia, Europe, to the Pacific and the Caribbean, the message was clear: EPR must go upstream. It must be mandatory. And it must enable reduction, reuse, and real circular impact. Read our event wrap-up to see how Extended Producer Responsibility is evolving—from end-of-life policy to a full-lifecycle driver of change to enable the Global Plastic Treaty mission.

Refill is more than a trend—it demands system change and smart strategy, says Willemijn Peeters of Searious Business. From logistics to consumer behaviour, reuse must be treated like a full product launch. When done right, it delivers sustainability, customer loyalty, and a smarter business case. Europe must now act seriously.

Het opzetten van herbruikbare verpakkingssystemen kan kostbaar en complex zijn, maar pooling-systemen bieden bedrijven de mogelijkheid om de kosten te delen en tegelijkertijd de economische en milieuvoordelen van hergebruik te benutten. In deze sessie presenteerde Searious Business het RePLHA-project, een innovatief pooling-systeem voor herbruikbare verpakkingen in de sector van grote huishoudelijke apparaten in Europa. Het systeem is ontworpen om te voldoen aan de komende PPWR (Packaging and Packaging Waste Regulation) eisen en zorgt voor gedeelde voordelen.

Yet more challenges await our intrepid adventurers in magical realm of reusable packaging! How would these packages journey from owner to user and back again without enduring any damage? How could we ensure the cycle continues again and again? And what of their epic end-of-life finale—would they gracefully re-enter the recycling cycle for a brand-new adventure?The path was filled with challenges, from linking the key players in the chain to unlocking the secrets of reverse logistics. But fear not, dear reader! Our heroes have uncovered new clues, revealing how reuse can be profitable, scalable, and seamless. Join us as we follow the next steps in the journey, piecing together the ultimate treasure map for a circular packaging system.